Collateral Materials include a wide range of documents that companies and organizations use to promote themselves. They differ from advertising materials in that they are generally more of a soft-sell and often designed to provide on-going PR rather than generate immediate sales. Collateral Materials may or may not be tied to specific advertising campaigns and include the following:
Brochures: Available in many shapes and sizes, they can introduce an entire company and its products or services or may focus on a specific product. Companies may have a variety of brochures aimed at different types of customers - prospects, new customers, repeat customers.
Postcards: are the most versatile of all collateral materials in that they can cover every spectrum of the marketing rainbow. They can be used to introduce your company, organization or service as well deliver reminders and special promotions. Postcards are effective and affordable enough to be send time and time again to keep you notice.
Door Hangers: Like postcards, these versatile collateral pieces are an affordable way to get you noticed; however, work on a more personal level as they require hand delivery.
Flyers and Posters: Placed in strategic locations or given as promotional giveaways, fliers and posters are a great way to announce special events and serve as a mementoes for attendees.
Product Data Sheets:often outline specific features or they may be assembly and use instruction sheets.
Certificates: can include award certificates for internal use but can also be customer appreciation awards and gift certificates for new or existing customers.
Greeting Cards: can serve as goodwill collaterals when sent as holiday greetings or to say thank you to customers.
